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Brand Manager

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Location:

Cape Town, Western Cape 

Salary:

Negotiable

Posted:

09-01-2019
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Job Type:

Permanent

Job Level:

Management

Employment Equity:

South African Citizens Only
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Job Description:

Brand Manager
Cape Town CBD


THE IDEAL CANDIDATE will have a digital marketing background in media or come from a digital agency!

Main purpose of the role is to develop and implement the digital marketing strategy and plan for search engine marketing, Google display network, affiliate programs, CPM (cost per thousand) based campaigns, e-mail marketing and other online marketing initiatives that drive qualified traffic the website (web/mobile web and app) with a strong focus on app acquisition and retention, user registration and transactions. The brand manager will also be responsible for electronic customer lifecycle communications and growing the opted-in brand newsletter bases as well as all ATL campaigns and brand marketing strategies

Minimum Requirements 
  • BA degree in communication or relevant qualification.
  • Minimum 5+ years of digital marketing experience, ideally working on a digital brand.

Prior Knowledge
  • In-depth knowledge and understanding of digital marketing channels – particularly SEM, content targeting, CPM based campaigns, and affiliate strategies and how they can be deployed in different scenarios; 
  • Good technical understanding and ability to pick up new tools quickly; Understanding of the South African internet landscape.

Job Category:

Digital / Media, Digital / Online Marketing
Company Info
Nu Beginnings
Cape Town, WC, South Africa

Please register to view contact info


Company Profile



Company Info


Nu Beginnings
Cape Town, WC, South Africa

Please register to view contact info


Brand Manager

col-narrow-left   

Location:

Cape Town, Western Cape 

Salary:

Negotiable

Posted:

09-01-2019
col-narrow-right   

Job Type:

Permanent

Job Level:

Management

Employment Equity:

South African Citizens Only
col-wide   

Job Description:

Brand Manager
Cape Town CBD


THE IDEAL CANDIDATE will have a digital marketing background in media or come from a digital agency!

Main purpose of the role is to develop and implement the digital marketing strategy and plan for search engine marketing, Google display network, affiliate programs, CPM (cost per thousand) based campaigns, e-mail marketing and other online marketing initiatives that drive qualified traffic the website (web/mobile web and app) with a strong focus on app acquisition and retention, user registration and transactions. The brand manager will also be responsible for electronic customer lifecycle communications and growing the opted-in brand newsletter bases as well as all ATL campaigns and brand marketing strategies

Minimum Requirements 
  • BA degree in communication or relevant qualification.
  • Minimum 5+ years of digital marketing experience, ideally working on a digital brand.

Prior Knowledge
  • In-depth knowledge and understanding of digital marketing channels – particularly SEM, content targeting, CPM based campaigns, and affiliate strategies and how they can be deployed in different scenarios; 
  • Good technical understanding and ability to pick up new tools quickly; Understanding of the South African internet landscape.

Job Category:

Digital / Media, Digital / Online Marketing
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